Shreyash

1.) Explain the purpose of using ‘youtube’ as a source of digital media advertising?

The purpose of using youtube as a source of digital media advertising is that youtube is something which an entire world can view at their lesiure, also many people who are a fan of a certain product and wish to see what it’s new features are e.g computer they can go on youtube to see it’s stats and also how much it costs. Another reason is that youtube is mainly watched by the teens of today, so many of the advertising appering on youtube is most likely to aimed at this age.

2.) Discuss how collaborative media sites such as youtube, myspace and bebo have changed the current boundaries of media such as news, advertising ect.

many big business have realised that many people visit and use the internet for a major form of entertainment and because of this catalouges, TV’s are now becoming redundent as a form of advertising, because of this the business have to find a way of advertising their products and their best option was the internet as over 6billion people use it reaches an even wider audience that the old fashioned way.

3.) Provide a link to an advertising commercial on youtube.